The World Cup does not only bring goals, tackles, passes, yellow and red cards, it also brings in millions, if not billion’s of rands in marketing, sponsors and advertising. It is the biggest and most televised sporting event in the world. Some 3.6 billion people watch the world cup every 4 years.
So, along with a possible 3.6 billion clients, you can imagine everyone wants to get a piece of the action. Whether its a billboard next to the field, advertisment on television or the most marketable place – a team’s kit, companies will be trying to outdo each other to get a slice of the marketing and sales pie.
I’m always interested in which team is sponsored by what sports brand, as well as the players and which boots they wear. Theres also one other big reason this year… Germany, Puma, Adidas and the famous Dassler brothers.
Adi and Rudolph Dassler started the Dassler Brothers Sports Shoe Factory in 1920’s in a small town in Germany named Herzogenaurach. In 1948 they parted ways with Rudolph Dassler founding Puma and Adi Dassler starting Adidas. Today, Puma and Adidas are 2 of the most recognised sport brand in the world. This year in Germany, there are a number of teams represented by both Adidas and Puma, with 12 teams wearing the puma logo and 7, including the referees and officials wearing the 3 stripes. I’ve comprised a list of all the sports brands being worn in Germany with the respective countries.
Soccer World Cup Kit Sponsors
- Argentina
- Germany
- Spain
- France
- Trinidad & Tobago
- Japan
- Referee’s and Officials
- Italy
- Iran
- Ivory Coast
- Angola
- Ghana
- Czech Republic
- Switzerland
- Togo
- Tunisia
- Saudi Arabia
- Poland
- Paraguay
- Brazil
- Portugal
- Mexico
- Netherlands
- USA
- South Korea
- Australia
- Croatia
- England
- Sweden
Lotto
- Serbia & Montenegro
- Ukraine
Marathon
- Ecuador
- Costa Rica
Comprising a list of all the players and their sponsors is alot more tricky, and is way too much work! But I hope you find this list interesting.
2 Comments
9:40 am
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Hello Dear Sir/ Madam, ATTENTION .
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(Director)
Olympic Embroidery.
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3:43 am
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I’m interested in purchasing official World Cup 2006 Spain home socks. Does anyone know who my might sell them? Thanks!
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[...] Firstly, they’ve changed kit sponsors. No longer does Umbro don their shirts, but the famous 3 stripes of Adidas, and I’m for one very pleased. Just take a look at the World Cup kit sponsors and have a look at the quality teams sponsored by Adidias, and scroll further down and see that only England and Sweden are sponsored by Umbro. Doesn’t that some something? [...]
[...] I did with the Soccer World Cup in 2006, here is a list of the teams and their kit [...]