The World Cup does not only bring goals, tackles, passes, yellow and red cards, it also brings in millions, if not billion’s of rands in marketing, sponsors and advertising. It is the biggest and most televised sporting event in the world. Some 3.6 billion people watch the world cup every 4 years.

So, along with a possible 3.6 billion clients, you can imagine everyone wants to get a piece of the action. Whether its a billboard next to the field, advertisment on television or the most marketable place – a team’s kit, companies will be trying to outdo each other to get a slice of the marketing and sales pie.

I’m always interested in which team is sponsored by what sports brand, as well as the players and which boots they wear. Theres also one other big reason this year… Germany, Puma, Adidas and the famous Dassler brothers.

Adi and Rudolph Dassler started the Dassler Brothers Sports Shoe Factory in 1920′s in a small town in Germany named Herzogenaurach. In 1948 they parted ways with Rudolph Dassler founding Puma and Adi Dassler starting Adidas. Today, Puma and Adidas are 2 of the most recognised sport brand in the world. This year in Germany, there are a number of teams represented by both Adidas and Puma, with 12 teams wearing the puma logo and 7, including the referees and officials wearing the 3 stripes. I’ve comprised a list of all the sports brands being worn in Germany with the respective countries.

Soccer World Cup Kit Sponsors

Adidas

• Argentina
• Germany
• Spain
• France
• Trinidad & Tobago
• Japan
• Referee’s and Officials

Puma

• Italy
• Iran
• Ivory Coast
• Angola
• Ghana
• Czech Republic
• Switzerland
• Togo
• Tunisia
• Saudi Arabia
• Poland
• Paraguay

Nike

• Brazil
• Portugal
• Mexico
• Netherlands
• USA
• South Korea
• Australia
• Croatia

Umbro

• England
• Sweden

Lotto

• Serbia & Montenegro
• Ukraine

Marathon

• Ecuador

Joma

• Costa Rica

Comprising a list of all the players and their sponsors is alot more tricky, and is way too much work! But I hope you find this list interesting.