If you have not heard about the latest release from Apple, the iPhone, you’d better crawl out from under your rock. This thing is a beauty. Steve Jobs unveiled the iPhone at MacWorld - the yearly “check out our new toys” Apple conference.

Apple fan boys around the world are hailing the iPhone as the solution to the worlds problems. Hell it can even cure aids, some have said. Whether it can or cannot do these aforementioned things, one thing stands out. Free Publicity. Microsoft tried to buy that with their Acer Ferrari laptop “giveaway-to-bloggers”, but it backfired because of the way they handled the situation. (requesting reviews, disclosing that they recieved the laptops etc.)

Me, a fanboy?

I got my very first Apple product for Christmas - an iPod nano. Apple build some seriously sweet hardware, not to mention iTunes, which is by far the best Mp3 organiser on the planet. So, am I a fanboy? Well not quite. Maybe if I was given an Apple macbook to test, I’m might fall in love like the rest. What I do really love, is the way that thousands of bloggers - some of whom I read daily, will not touch any Computer related thing, unless its made by Apple.

Back to the free publicity thing

The world might not be littered with Apple macs and macbooks like PC’s are, but every single person that owns or uses Apple products, loves the company. You cannot say that for many (if any?) computer related companies out there. Whatever Apple has done, and I think Steve Jobs has a huge part to play in their success, know how to hype and then deliver on those products.

So I’ll leave you with the free publicity I read this morning in my RSS reader. Enjoy.

• Carsonified - I will give my right arm for an iPhone
• 456 berea street - Apple iPhone is cool but where is my keypad
• Jason Santa Maria - Wanted: Apple mobile device
• Duncan Riley - Steve Jobs at macworld iLame
• Mike Davidson - iPhone. S.A.N.D. in your hand
• Paul Stamatiou - my thoughts on todays stevenote
• Business Logs - Real Apple iPhone pictures
• Jason Kottke - The Apple iPhone
• Cherryflava - Geek Centrefold
• Techcrunch - Apple announces iPhone, stock soars
• The gadgeteer - one word. wow.
• TechDirt - Move On, Rumormongers: The iPhone Is Finally Real
• Slashdot - iPhone, Apple TV Headline MacWorld Keynote
• Engadget - Todays Apple announcements at Macworld 2007