My 1st HeavyChef session – Rui Esteves

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Posted on 26 June 2008 Events

I attended my first HeavyChef session last night at the uber-cool 24.com offices in Cape Town. Rui Esteves – founder of Vida e Caffe and CSG Portugal gave a talk about all things branding and how he got to where he is.

We all got given numbers when we arrived and had to ask a question if our number came up during the Q&A session. I asked Rui if he had ever failed at something. There was some hearty laughter from some of the things he tried to sell us as failures, but truth be told, I think almost everything he touches seems to have turned to gold. :-)

Thanks to Perderberg for sponsoring the wine, 24.com for the venue, Mike and Fred from WWC for hosting the event and to Rui for his talk and giving everyone a bottle of Marques.

Next up: 27dinner on Friday 27th of June!

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  • http://www.worldwidecreative.co.za Fred Roed

    Thanks Jase, it was great to see you there. The next one should be cool as well, about e-commerce. Chat to you next week!

  • http://www.imod.co.za/ Chris M

    I was meant to attend, but all of a sudden started feeling quite ill just before the event started :/

  • Smoothie Morgan

    I can attest to the fact that Rui is a great chef, I distinctly recall one terrific evening in 1995 when Rui rustled up a fantastic “bully beef and t-sauce” casserole for the 1995 annual northies gathering. It was comparable to the best Beef Bourgoiun or Osso Bucco I have ever tasted, I think this was due to the fatc that he has the all golf T Sauce in the fridge before he expertly poured it onto the bully beef. In those days Rui was also a fantastic speaker, one can only be privileged to hear his account of the time he “relaxed” the dog.

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