I know a number of people including family that are definitely seeing the effects of this so-called recession. It’s affecting a lot of small businesses especially in the retail and building industries.

My small business, which I soft-launched in January, has no website, no identity (logo is *almost* done!), I’ve done no marketing, nor put together a decent business plan, is absolutely thriving. All these things I just mentioned I will still get to, but as long as I’m picking up new business, increasing turnover monthly with the possibility of hiring within the next 2 months and still keeping all the current clients more than happy, why worry about all of these things right now?

I’m blessed to have not felt the effect of the recession, but I’m putting it down to being in the right industry. Companies, and large ones at that, still have to spend money, and when their current marketing and advertising channels are pretty much unmeasurable (tv, radio and print) going online where EVERYTHING, including ROI is measurable, is definitely the smart move. And I’m sitting here licking my lips with anticipation on what the next few months will bring.