I know a number of people including family that are definitely seeing the effects of this so-called recession. It’s affecting a lot of small businesses especially in the retail and building industries.
My small business, which I soft-launched in January, has no website, no identity (logo is *almost* done!), I’ve done no marketing, nor put together a decent business plan, is absolutely thriving. All these things I just mentioned I will still get to, but as long as I’m picking up new business, increasing turnover monthly with the possibility of hiring within the next 2 months and still keeping all the current clients more than happy, why worry about all of these things right now?
I’m blessed to have not felt the effect of the recession, but I’m putting it down to being in the right industry. Companies, and large ones at that, still have to spend money, and when their current marketing and advertising channels are pretty much unmeasurable (tv, radio and print) going online where EVERYTHING, including ROI is measurable, is definitely the smart move. And I’m sitting here licking my lips with anticipation on what the next few months will bring.
2 Comments
8:23 pm
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Jason
You just proof once again that smaller business is the future of our country and the way forward. Small businesses can adapt fairly quickly to changes in the market place. It is more difficult to change the mindset of 1000 people to adapt to a change in markets.
Great post.
Christo
10:58 am
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I think you touching on an important principle:
*****People will buy when they ready to buy , not when you ready to sell. This means you got be be there when they ready.
I started my own business 9 months ago in Ireland. I am a South African with a work ethic that sets me apart from my competitors.
My Pharmaceutical Supplies (www.footlogics.ie)company is flying as the big boys downsize leaving gaps for flexible companies like mine.
I left a secure Physio job to run my own company and my motto is:
No problems—Just challenges
Little advice: Get your image sorted to ensure you build a strong brand that will allow you to work smart–not hard.