One of Beanbag Media’s new clients, Creative Cape Town, have been running a Facebook group for a couple of months. The group managed to rally just over 600 members in the couple of months it has been up and running. After a quick strat meeting the other day, I suggested to CCT that they move over to a Facebook page as it offers more flexibility and updates to the page are pulled into it’s fans stream so they can more easily interact and see what’s happening within Creative Cape Town.

2 weeks after migrating, the Creative Cape Town Facebook fan page has over 1200 members and the interaction on the page has been way better than the group ever saw.

Facebook groups are dead. Create a fan page. End of story.