Cape Realty, a short term luxurious holiday rental company, have come up with quite a brilliant marketing and online strategy in the form of Property Ninjas. Gone are the days of boring video walk-throughs of homes, or taking pictures of the bed, bathrooms and kitchen. Rather get 2 ninjas, suited up in the a black belt, webbed feet and balaclavas to run around the property, showing off all the cool hiding places and where not to walk and jump from!
Launched only a week or so ago, the 2 Property Ninja videos have already amassed over 200 views together. Definitely some quality comedy and action all rolled into one. Below is episode 2 – one hot lady on the beach as well as some tea drinking going on. What will these ninjas get up to next?
Creative Cape Town has a very strong Social Media presence and all of their different platforms have been incorporated into the site, along with their custom developed Google maps and information about all the different initiatives they are involved in. The design is clean, yet striking with the use of bold typefaces for headings. I especially like the header with the 60’s polka-dot look. :)
I also had the privilege of doing a 10 minute presentation to the roughly 150 attendees at the Clusters meetup. I wrapped up the launch of the website as well as spoke on Creativity in Social Media and had the audience in stitches as I presented case studies on the Burger King Whopper sacrifice (remove 10 of your FB friends for a burger) and the WillitBlend.com videos. The networking oppurtunities at events like this are astounding, so I highly recommend attending the next event in November. Not to mention the amazing Woolworths platters and drinks that are sponsored.
Along with the Creative Cape Town website, I’ve also put up a splash page for Beanbag Media while I’m filling the portfolio with some amazing projects – more about these as and when they launch.