Let’s be honest, everyone is going to drink during the holidays and over the Christmas period. So do yourselves a favour and start getting into the habit of using a cab / taxi to get home. I’ve started doing it myself and it actually allows you to have a much better time without worrying about how you going to get home.
This is also something really close to home as my sister died because of a drunk driver. The scary thing is with accidents involving alcohol, the person that is drunk most of the time walks away from the accidents, leaving the completely innocent and sober people involved either dead or critically injured.
Castle are running a “Designated Driver” promotion this December. So whenever you go out with a bunch of mates, someone needs to take one for the team and not drink so that you all get home safe! In honour of this hero, Castle will be giving free soft drinks to the designated driver at venues where they are running the promotion. At the end of the night, they’ll take a breathalyser test and if you below the limit, you’ll get entered into the competition to win free cab rides for a year!
Download this PDF to find out where the Castle’s “Designated Driver” parties are happening around South Africa.
Lastly, please add SACAB‘s number to your cellphone: 08611 72222
So enjoy your holiday and drink as much as you want, just call a cab and get home safely.



2 Comments
1:53 pm
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Free cab rides for a year would be a really awesome prize. I have to say that is really creative awareness campaign from Castle.
1:57 pm
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Good initiative by Castle. Good post Jase!
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