Cape Realty, a short term luxurious holiday rental company, have come up with quite a brilliant marketing and online strategy in the form of Property Ninjas. Gone are the days of boring video walk-throughs of homes, or taking pictures of the bed, bathrooms and kitchen. Rather get 2 ninjas, suited up in the a black [...]
The Marketing Archives
Webmail and Interface IT are a bunch of scammers
Posted on 13 July 2009
I think we all pretty much know that Webmail and the holding company Interface IT are genuine spammers much the same as Ananzi and Braby’s. I got this email from a reader that got scammed by Webmail to send out 100 000 emails that would generate a 30% – 40% response rate. This “direct mail” [...]
The Facebook fan box
Posted on 9 July 2009
Remember how just the other day I told you that Facebook groups are a waste of time and that you should rather start a fan page? Well today Facebook released the Facebook fan box which you can add to your own website that will allow people to join your Facebook fan page, see other members [...]
Tags: Facebook
How NOT to send out a newsletter
Posted on 25 May 2009
I received a newsletter this morning from BusinessDay, telling me about their newly launched website and functionality. That’s nice and all, but when the newsletter is missing some glaringly obvious mistakes, you have to wonder who advised BusinessDay to send out the newsletter in that format. In this case, it was their e-marketing agency, Cambrient.
Here [...]
iPhone 2.0 with 3G and GPS coming to SA in July!
Posted on 9 June 2008
I just finished “watching” Apple’s WWDC via Macrumors and Gizmodo. You almost feel like you drinking the Apple Koolaid watching Steve Job’s keynote presentation.
So, the big announcement was that Apple have released the iPhone 2.0. It now has 3G and GPS, it’s thinner with a black plastic back, solid metal buttons, same gorgeous display, camera, [...]
