Creating awareness for a cause, charity or disease is one thing, but to physically donate your time or money is another. I can’t stand it when people try to raise awareness online for causes which pretty much everybody knows about or already supports instead of getting people to donate money which will have a far greater impact!
One example before I tackle our beloved Mugg & Bean, is rhino poaching. Friends of mine were making a big noise on Facebook and telling people to wear black on the 1st of September to raise awareness against rhino poaching. What the hell is the point? Have you met a rhino poacher before? No. Do you all agree we shouldn’t poach an endangered species like rhinos? No. Then stop the awareness only nonsense, find out how to help and go and do that! In this case, donate money to WWF’s Rhino Conservation fund which directly aids in fighting poachers. Make a noise about that, before doing your own little “copy and share this status if you agree rhino poaching is wrong”
Breast Cancer and my gripe with Mugg & Bean
Mugg & Bean, one of my favourite breakfast joints for that matter, is creating awareness for breast cancer by creating the cherry whizz milkshake.
On the back of that flyer, it says “In Support of Breast Cancer – SMS M&B to 38584 to donate R10 to the Breast Health Foundation and Bossom Buddies Support Group”.
How nice of them. (You do know that pretty much 50% of that R10 goes to the network operator, Vodacom, MTN, Cell C etc.)
So here is where I have a big problem with Mugg & Bean. Breast cancer is probably one of the most high profile diseases affecting women today. It’s so big, that an entire month is dedicated to breast cancer awareness! Mugg & Bean have instead doing something about breast cancer by donating money to worthy causes, they have pretty much done a “me 2” in support of breast cancer awareness.
I was just about to buy that milkshake when I realised they weren’t helping breast cancer at all. They literally profiting off everyone who does support breast cancer! One thing I cannot understand is why they can’t donate R2 of every milkshake to those charities they mention? Hell, they could of increased the price of the milkshake and donated the difference if they are so hard up on donating any of their own profits. I for one would of bought the more expensive milkshake. I’d probably take a guess that the charities would receive more R2 milkshake donations than people sending an SMS to donate R10!
People are lazy. I would buy that milkshake 10 times over if it was donating R2 to breast cancer. Send an SMS? Forget about it.
So Mugg & Bean, and everyone for that matter that tries to raise awareness, next time, put your money where your mouth is first before making a noise about nothing.
(I have confirmed with Mugg & Bean’s Marketing Executive that they are in fact not donating any money to breast cancer charities, but have created the milkshake to draw awareness to this worthy cause)